Kony. There. Said it. I’ve been watching all the Kony action on my social networking services for the last 48hrs. My son always asks if something is ‘viral’. I told him today that I had the textbook example of viral and that I’d seen something that I’d never seen before: A video go from unheard of to ubiquitous in nothing flat. It’s EVERYWHERE! On my FB, on my radio, on the TV…everywhere. So they set out to make Joseph Kony a household name…famous as they say. Think it mighta worked. But there are some that are saying that it’s all misguided. That this isn’t a worthy cause, that it’s just a scam, that the people running the campaign are not legit enough or trustworthy enough, that we are all being taken for a big social networking ride. Maybe. Quite possibly. I’ve heard of the LRA before. Heard about them many years ago. And what did I do? It’s all very far away, and besides, I sponsor a kid from West Africa, so that’s near enough, eh? All well and good to say not enough money goes to the real cause, that it’s all just a PR front and there isn’t enough accountability at Invisible Children for them to be trusted with my money. All valid fears. They might be founded…maybe not. Research. Have a look. That’s why God invented the internets, isn’t it? All that information on tap must be of some help, right? Sure it is. So I showed the video to my son today. He was amazed. Who was this Kony guy, and why was he getting away with being such a bad person for so long? All valid questions, and believe me, my son is NEVER short of questions. And he wants to do something about it. Before the video was over, he was asking if he could show his class about this Kony. He wanted to share, to inform and in his limited way to make a difference. Now anyone that knows my son knows he’s never backwards in coming forwards in regards to doing the right thing. He has a measure of righteous indignation that is beyond whatever I had. He hates wrong…injustice… prejudice…inequality. It drives him mad, so when he hears about things that just ain’t fair, he’ll speak up. He’ll want to act. So here’s the thing: Invisible Children might be a scam. Kony 2012 might be just a PR marketing exercise. Donating might not be for everyone, but what have you done to help? What efforts have you made to make a difference in the lives of some random kids in some foreign land that has no strategic value to your homeland? My son wants to help. He wants the pack from the Kony 2012 site…and you know what? I’m gonna get it for him. Why? Because he wants to make a difference. Could be misguided. Could be a waste of money. Whatever. He WANTS TO HELP and whatever flaws exist in the Kony 2012/Invisible Children organisation, I’ll let him find out those and if they are there then perhaps that’ll teach him to investigate more the next time. In the meantime, he’s gonna do something. Something more than click on a link. And he cares. Flawed or not, I’ll back up his interest and support him because I know his generation will have to pick up the pieces after our generation have fucked it all up. Click. Don’t click. Do what you feel is right. Just don’t do nothing.